On February 3rd of this year, I started a channel for my three children. They had been asking me for a YouTube channel for a long time. I kept putting it off because I knew it would mean a lot of extra work for me, but I wanted to encourage their desire to be producers and not consumers only. They came up with the name of their channel (3KidUTubers), the subject matter (fun, safe challenges and life experiences), and how many videos they wanted to put out (one per week). I designed their color scheme, branding, and logo based on the usual marketing consultations I have with grown ups when I do it for them. They made a list of ideas, we shot our first video, and the rest is history.
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