Business & Marketing

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Original Music Question!

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So like a year ago I hopped in our minivan with my family, drove down to Tennessee to stay with my producer friend for a week, and recorded some original music in his home studio. I went down there with lyrics and a melody for 6 full length songs (+1 my kids sang), he and his wife fleshed out everything else. They’ve now been sitting in my computer for all this time and hardly anyone has heard them.  Let me explain.  Continue reading →

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Are You Prejudiced Against Rich People?

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Have you ever seen someone out in public who you just assumed was wealthy and as a result you felt some sort of way about them? Maybe it was their name brand clothing and accessories, or perhaps it was the car they were driving.  It could be that they looked a little more refreshed than others tend to, or they just had a certain air about them. Regardless of the signs, the thought that they may be wealthy evoked some kind of visceral emotion. Inferiority? Jealousy? Anger?  Who do they think they are?

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Having a Niche is Overrated.

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having-a-niche-is-overrated

Now before you throw your marketing books at me, let me explain.  I am aware that the best of the best advise you to have a niche, something that is specific to you – a single focus.  Experts say that the more narrow your specific target market, the stronger you will build your business.  You need to be seen as an expert in a field, to have a very defined specialty.  All of that is true.

So where does that leave people like you and me? Continue reading →

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