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Jersey Shore Maternity Photoshoot

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It is no secret that I am a beach lover, but not just any beach.  As much as I adore basking in the hot summer Caribbean sun, walking on that fine white sand, and bathing in the warm turquoise waters…there is nothing like the ocean.  Sure it never gets truly warm, and those waves will beat you upside your head with a force to knock you over, but that ocean is alive. That is why when my dear friends, Ana and Emilio Santos, asked for the maternity shoot to be on the beach, I could think of no place better than the Jersey Shore. Continue reading →

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Having a Niche is Overrated.

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Now before you throw your marketing books at me, let me explain.  I am aware that the best of the best advise you to have a niche, something that is specific to you – a single focus.  Experts say that the more narrow your specific target market, the stronger you will build your business.  You need to be seen as an expert in a field, to have a very defined specialty.  All of that is true.

So where does that leave people like you and me? Continue reading →

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